No company can survive these days without being in a continual state of diversification, and discovery.
Remaining the same is certain death. Even a slow death.
We need to find ways to keep things fresh. Fresh inspiration. Fresh reactions. Fresh memories of what worked and what didn’t.
Now, having said all that, we also need to take heed of what does work, and replicate it, reproduce it, over and over again, until it is perfected. Consistent repeatable results.
This thread may seem in contradictory, but it isn’t.
Every successful company finds a process, perhaps multiple processes on a number of levels which they can duplicate on a regular basis. But, without making adjustments along the way, even the most fool proof business can run into hindrances can that can cause a slow demise, and before it is noticed, damage control unfolds.
Masterful companies make the necessary changes, and are hyper aware of what is working, what is not working, and what modicications need to be made to secure success.
Where are you at? Do you need to reinvent yourself, or do you need to tweak what you have?
Here is an excerpt of an email I sent out earlier today, in response to a Newsletter I no longer found value in, and which was in every sense, mediocre.
“…We had once discussed how we may assist your media approach, customizing your process, finding differentiators in what you are looking to accomplish, and in the end executing a game plan beyond the infield. We draw on the strengths of our brilliant Video team, poignant Web Positioning, detailed Analytics, and a profound group of researchers all working together to engineer where strategy meets identity who then turns the tables and changes the rules, delivering results that last a lifetime. Call when you are ready to take the world by storm.”
The gist is – find ways to reinvent yourself. Don’t do what your competitor is doing. Be different.
True Innovation will garner different results, not the results you expect.
So, the question remains. . .Is it time to innovate, or do you need to modify.